Pomereta Advisors

Transforming Organizations. Creating Value. Delivering Results.

Helping PE-backed companies and scale-ups achieve growth through operational excellence, strategic transformation, and successful M&A execution.

Founded by Victor Sanjuan, who has led companies from startup to successful exit and delivered 3x EBITDA growth in PE environments, Pomereta Advisors brings hands-on expertise in both building value and realizing it through transactions.

Services

🎯 Value Creation & Transformation

Turn around underperforming assets and accelerate growth trajectories. Transformed companies from negative to positive NPS, reduced costs by 30% while growing revenue 27%, and prepared businesses for successful exits.

🚀 Scale-up Operations

Build the operational backbone to scale from zero to market leadership. Have taken companies from launch to 40% market share, secured CHF 100M+ in growth funding, and built systems that sustain growth.

🤝 Post-Merger Integration

Execute seamless integrations that capture synergies and accelerate value creation. Led complex PMI projects in PE-backed environments, delivering ahead of schedule while improving employee engagement.

💼 M&A Advisory

Guided investors through successful transactions. Having led corporate and PE deals, bringing both buy-side and sell-side experience. To ensure they succeed post-merger.

Home-Grown Ventures Working On

Customers

  • Private Equity Firms seeking operators who deliver measurable EBITDA growth and execute deals

  • Portfolio Companies requiring transformation, M&A, and IPO readiness

  • Scale-ups (Series A-D) building operational excellence and exploring strategic options

  • Founders & Entrepreneurs preparing for exits or seeking growth capital

  • Family Offices evaluating or transforming portfolio investments

  • Corporate Development Teams seeking sector expertise for strategic acquisitions

Expertise

Industries:
Digital Marketplaces • Mobility & Automotive Tech • Insurance • InfrastructureFunctional:
M&A Advisory • Exit Planning • Strategy • Operations • Finance • Digital Transformation • Post-Merger IntegrationTransaction Experience:
Commercial Due Diligence • Operational Due Diligence • Sell-side Advisory • Buy-side Execution • Venture Investments • Strategic PartnershipsGeographies:
Switzerland • Europe • Emerging Markets

Leadership

Victor Sanjuan, Founder & Managing Director

  • MBA from IESE Business School & University of Michigan Ross

  • Engineering foundation (MSc Mechanical Engineering - class top 5%)

  • PE/VC experience at SMG Swiss Marketplace Group, Zurich Insurance, ALG Global

  • 50+ startup investments, and board advisory roles

Approach

Pomereta Advisors combines strategic thinking with hands-on execution. Our approach is data-driven, people-centric, and focused on sustainable value creation. We don't just advise - we roll up our sleeves and help implement.

Let's Connect