Pomereta Advisors
Driving growth and transformation for PE‑backed and scaling firms
As a former COO/CFO with 15+ years’ operating and M&A experience, I help investors and leadership teams unlock EBITDA, professionalise finance and operations, and accelerate value creation.
Results delivered:
Doubled EBITDA within less than 2 years of takeover for digital marketplace
Transformed culture from negative employee NPS to positive, while cutting costs by 30% and growing revenue 27%
Scaled digital venture from launch to 40 % market share and raised CHF 40M+
Invested in and launched digital ventures worth over USD 100M
Integrated buy‑ and sell‑side acquisitions with measurable synergies
Services
🚀 Revenue Operations & Sales Acceleration
Diagnose your funnel to align marketing, sales and support; optimise channel mix; and boost pipeline velocity. Implement marketing automation and CRM enhancements, design incentives and metrics, and build a data‑driven RevOps engine.
⚙️ Finance Modernisation & Digital Transformation
Turn finance into a value‑creation partner. Rebuild reporting around drivers, speed the close, introduce zero‑based budgeting and working‑capital discipline, digitise processes and use analytics for real‑time insight and cash release.
🤝 Executive Partner & Strategic Advisor
Translate the CEO’s vision into action across the organisation. Provide a confidential sounding board, manage sensitive projects and coordinate with senior leaders so the CEO can stay focused on the highest‑value priorities.
Clients and Expertise
Working with PE investors, portfolio companies, growth‑stage founders, corporate development teams and family offices
Industry expertise spans: marketplaces, SaaS, fintech, insurance, mobility and consumer services
Functional experience: strategy, revenue operations, finance transformation, digital transformation and organizational design
Working across Europe, based in Zurich
Leadership
Victor Sanjuan Abanades:
Former COO/CFO at scale-ups and PE portfolio companies
Strategy, M&A, and digital transformation for corporates and PE advisory
Operator turned advisor: pragmatic, execution-first, focused on ROI
30+ startup investments, and advisory and Board roles
MBA from IESE Business School & University of Michigan Ross
Engineering foundation (MSc Mechanical Engineering - class top 5%)
Approach
Combining strategic thinking with hands‑on execution, the approach is data‑driven and people‑centric, focused on sustainable value creation and implementation. The emphasis is two‑fold: advising clients and investing in select ventures.