Victor Sanjuan

Pomereta · Zürich

Finance and operations executive with a track record of value creation and transformation in PE-backed, high-growth and corporate environments.


3x EBITDA improvement

SMG Swiss Marketplace Group · Director of Strategy & Transformation

Revenue growth combined with cost reduction through zero-based budgeting. Post-merger integration and IPO readiness (CHF 5B IPO in 2025).

Zero to 37% market share and successful exit

Car For You · COO & CFO (AXA / TX Group JV)

Scaled platform to 20M+ visits. Secured CHF 40M funding. Managed divergent shareholder interests to successful acquisition by SMG.

Finance function transformation · CHF 300M savings identified

Zurich Insurance Group · Group Strategy & Corporate Ventures

Worked with CFO team on lean initiatives, process digitalization, and zero-based budgeting across the group. Structured CHF 50M+ in corporate venture investments.

Culture turnaround

Employee turnover 30% → 5%. Employee NPS -70 → +20. Led organizations with 72+ eNPS.

OKR-driven performance culture focused on outcomes over outputs. Team accountability and ownership across multiple organizations.


Digital growth services firm. 20+ professionals, 10+ clients including AutoScout24. Six-figure profitability in year one.

Board Member, Farie AG · restructuring assessment and orderly wind-down.

Senior Advisor, weCan Technology · go-to-market guidance.


Angel portfolio of 30+ startups across AI, infrastructure, deeptech, and fintech.

Anthropic · Turing · Corelight · BillionToOne · AtomicSemi · TrueFoundry · Fonoa · and more

Interested in growing, transforming and building businesses together.

Let's talk.

Get in touch → hello@pomereta.com